Ett urval av akademiska artiklar

“The battle of brands on the Swedish market for consumer packaged food – A cross category examination of brand preference and liking”, Journal of Brand Management, 2008 (med Anselmsson, J. & Johansson, U).

“Using brand equity theory to build brand metrics programmes In B2B - Current Research And Managerial Implications”, presenterad vid Academy of Marketing’s konferens ‘Marketing Theory Into Practice’, 2007, London UK.

“Understanding price premium for grocery products - A conceptual model of customer-based brand equity”, Journal of Product & Brand Management, 2007,Vol. 16 (med Anselmsson, J. & Johansson, U)

“Understanding the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research”, presenterad vid the19th Business Administration Conference (NFF) 2007, Bergen Norway.

“The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories”, Journal of Retailing and Consumer Services, 2007. (med Anselmsson, J. & Johansson, U)

Sveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgångspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens, report from Lund International Food Studies, 2007/1.(med Anselmsson, J. & Johansson, U).

Undervisning

Marketing research, Brand Equity, B2B Branding.